Column: A Mom and The Magic

Tagged: disney-publishing

Disney’s marketing campaign for Marvel super heroes focuses on inclusiveness

Posted on by AllEars
Disney Consumer Products and Interactive Media (DCPI) has announced a new campaign designed to appeal to all types of buyers: “Marvel Heroes Come in All Sizes.” Of course, from a business standpoint, this kind of marketing strategy is important to appeal to a wide range of consumers for the variety of cool Marvel products in … Continue reading "Disney’s marketing campaign for Marvel super heroes focuses on inclusiveness"
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Disney Publishing launches digital education apps for young children

Posted on by AllEars
When my children were younger they were big fans of Disney Publishing’s storybook apps. These apps allow young readers to be immersed in popular Disney stories — and practice reading — because of the many interactive features. Now, it appears that Disney Publishing is building on its success by introducing Disney Imagicademy, a new technology-driven … Continue reading "Disney Publishing launches digital education apps for young children"
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Disney Worldwide Publishing, Lilly Diabetes expand global collaboration

Posted on by AllEars
Disney Publishing Worldwide has announced it is expanding its outreach to children with type 1 diabetes through a series of custom books that have been co-created with Lilly Diabetes, a subsidiary of pharmaceutical firm Eli Lilly & Co. The books, which debuted in 2011, are being translated and made available in 18 countries through doctors’ … Continue reading "Disney Worldwide Publishing, Lilly Diabetes expand global collaboration"
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Ridley Pearson says fans will help write last ‘Kingdom Keepers’ book in series

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“Kingdom Keepers” readers: Get ready for a couple of new adventures. Author Ridley Pearson has some exciting news for fans of the young-adult series that is set in Walt Disney World and aboard Disney Cruise Line ships. Of course, readers of the series know that the sixth installment, “Kingdom Keepers 6: Dark Passage,” hits shelves … Continue reading "Ridley Pearson says fans will help write last ‘Kingdom Keepers’ book in series"
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Disney’s ‘Brave’ storybook, comic apps loaded with cool features

Posted on by AllEars
Two new apps from Disney Publishing have a lot of fun to offer kids who enjoyed seeing the new Disney-Pixar animated movie “Brave.” They allow readers of all ages to relive the story and to become part of the experience with interactive features. “Brave: Storybook Deluxe” stays true to the story of Merida, a Scottish … Continue reading "Disney’s ‘Brave’ storybook, comic apps loaded with cool features"
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