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July 2013 Archives

July 8, 2013

Disney Name Tags

Jack Spence is on a leave of absence until 2014. This is a reprint of a blog he wrote several years ago. This blog originally ran in 2009 and was accurate at the time of publication.

When I worked at Disneyland and was conducting Orientation (Traditions) classes for new hires, I would start the training session by telling my pupils that everyone in the company goes by their first name. This rule applied to the lowly guy who picked up horse poop along the parade route all the way up to the CEO, which was Donn Tatum at the time. The only exceptions to this rule were Mr. Toad, Mr. Smee, and Mr. Lincoln.

When I worked at Club 33, I often came in contact with company executives - and I was expected to call them by their first name. Saying "Good morning Mr. Tatum" was a no no.

The reason for this policy is simple. Walt wanted his cast members to treat the "customers" (a banned word at Disney) like they were "guests" in their own home. He wanted a casual informality at Disneyland. Everybody is friends at a Disney theme park. He also wanted the cast members to know that all of their jobs were important when it comes to creating the "show." It doesn't matter if you wash dishes backstage or conduct VIP tours for heads of state; everyone's efforts are needed, important, and valued. Being on a first name basis with all was a leveling tool.

To promote this first-name policy, everyone in the company wears a name tag. It's considered part of your costume. Even backstage, where guests never go, everyone sports their name.

I always liked this policy. First, I'm horrible with names and it made it a lot simpler for me when I was getting to know a new cast member. Also, this informality made it easier for me to talk to my boss. Calling your supervisor by his or her first name helps break down barriers. And finally, from the guest's point of view, this casualness creates a relaxed atmosphere. When a guest sees your name tag, they're far more willing to strike up a conversation with you because you seem more approachable.

Here's what my name tag looked like in 1971. Pretty boring.


Disneyland Name Tag


At Club 33 my name tag was a little more elaborate. They still use this same design today.


Club 33 Name Tag


And here's what the Walt Disney World name tags looked like in 1971. Once again, pretty boring by today's standards.


Origianl WDW Name Tag


The first real change came to the name tags in 1976. In honor of the bicentennial, Disney was promoting a new pageant, America on Parade, and decided to use the name tags as a marketing tool. After that, it became common place to advertise the latest happening on these plastic wonders.


America on Parade Name Tag


Nowadays, name tags display a city (or college for those on the College Program). Each cast member is allowed to select a "home town" when they're hired and can change this location at any time. The city selected doesn't have to be where they were born or where they last lived, but simply a place that holds significance for them.

Here is the current name tag being used at Walt Disney World. Notice it promotes the "Where Dreams Come True" ad campaign.


WDW Current Name Tag


Something I wish had been around when I worked at Disneyland was the "Earning My Ears" ribbon.


Earning My Ears Ribbon


This wonderful piece of trimming attached to a name tag immediately tells the world that the cast member doesn't have all the answers, that he or she is still in a learning mode. And it's not just worn by new hires. When someone transfers from one job to another, they once again don this announcement. The amount of time this ribbon is worn varies depending on the complexity of the job.

Besides giving the cast member a little breathing room while they learn their new role, it's also an excellent conversation starter. I know whenever I see this ribbon, I take extra time with the cast member and ask them questions like, "How's it going?" "Are you overwhelmed?" Stuff like that.

Another pin you might see, although not on a name tag, is the Disney Trainer pin. The cast members who wear this badge are designated instructors in a certain discipline and have completed classes in a given field.


Disney Trainer Pin


After a cast member completes a year of employment, they are given a Service Award pin that they may place on the right side of their name tag. After that, they receive a new pin after completing segments of 5 years. Below are pictures of 1 through 40 years.

Service Anniversary Pins

Service Anniversary Pins

Service Anniversary Pins


Cast members are not required to wear their Service Anniversary pins. So just because you don't see one, don't assume that you're dealing with a newbie. They might have worked at Disney World for years.

There is one other embellishment that you might spot on the left side of some cast member's name tags. This is called the "Partners" pin and it designates that this individual has won the "Partners In Excellence" award.


Partners In Excellence Pin


The Partners In Excellence award celebrates those cast members, both onstage and off, who exemplify the Disney spirit. The recipients of this award must achieve and sustain excellent job performance as measured by three criteria: Guest Satisfaction, Cast Excellence, and Business Results.

To be eligible for this award a cast member must have worked for the company a minimum of three years. Then they must be recommended by a fellow cast member or their supervisor. Once a year, all of these recommendations are reviewed and a portion of these are actually accepted and the cast member is informed that he or she has been nominated to receive the award. The nominations are then reviewed again and a select few receive the Lifetime Achievement Award called Partners In Excellence.

In 2007, 3,816 people were recommended. Of that, 2,934 were nominated and 515 actually won. When you consider that Disney World employs over 60,000 people, it is an honor to receive this award.

The Disney name tag has a lot of tradition behind it. It indicates much more than just a person's moniker. It means that an individual understands what the "Disney-way" is all about and they will do their best to make sure you enjoy yourself while visiting.


July 22, 2013

Nostalgia – Ticket Books and Transportation

Jack Spence is on a leave of absence until 2014. This is a reprint of a blog he wrote several years ago. This blog originally ran in 2009 and was accurate at the time of publication.

I've had a number of requests to post more pictures of the early years of Walt Disney World. So last night I dug through some of the Disneyana I've collected over the years. I'm hoping these scraps might help appease the voracious appetite you all have for things Disney.

As many of you know, I worked at Disneyland from 1971 to 1980. During this time, cast members were given lots of free tickets to Disneyland and Walt Disney World. This first ticket is one such item. In the early years, transportation from the TTC to the Magic Kingdom was not free. It required a separate ticket. If you notice, the price was $1.50. Also notice, "Motor Trams" were one of the options.


Transportation


Attached to this Transportation ticket was an admission ticket to the Magic Kingdom. It has no date printed on it, so I can't pinpoint a time, but the cost of entry was $2.25.


Transportation


I know your first thought is this is incredibly cheap. But you have to remember, all this ticket did was grant you admission into the park. If you wanted to ride on something, you needed an A thru E ticket. Unfortunately, I don't have any of these tickets for Disney World, but I do have a complementary ticket book that contained five multi-use tickets.


Ticket Book

Ticket Book.jpg


These tickets were not designated A thru E. Each ticket was good on ANY attraction in the Magic Kingdom. In other words, all of them were "E" tickets. Believe me, this was like gold back in the early years.


Ticket Book


On the inside, back cover of the ticket book was a list of all the rides and attractions of the day.


Ticket Book


This next bit of memorabilia centers around bus transportation. Dated 1989, this handout informed guests how to read the color coded pennants displayed on the front of each bus. Each destination had its own color or design. This was a complicated system that thankfully, didn't last too long.


Transportation

Transportation


In later years, Disney started handing out elaborate sheets with a grid. First you would determine your current location from the left side of the sheet. Then you would search for your ultimate destination across the top of the page. Where the two lines intersected gave you what modes of transportation were needed to get you there. Once again, this sheet does not have a date on it, but on the reverse side it notes the Coronado Springs as a future project, opening in 1997. So I'm guessing this was 1995 or 1996.


Transportation


Sorry, in order to fit this into the webpage, I had to shrink it beyond readability. The actual size was 15"x11". But I think you can get the idea of its use.

For a very comprehensive Step Back in Time regarding Walt Disney World tickets, see Jack Marshall's Ticket History pages on AllEars!


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About July 2013

This page contains all entries posted to The β€œWorld” According to Jack in July 2013. They are listed from oldest to newest.

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