When Walt was planning Disneyland, he knew he couldn’t afford to build his magnificent park without outside financial help. So he and his brother Roy engaged the assistance of other companies to help pay the bills. In exchange for their money, these companies would be allowed to sell their products in Disneyland shops and restaurants and display their logos on rides and attractions. Both sides knew that being associated with the name “Disney” was a definite plus. In exchange for this privilege, the companies would be required to sign multiyear contracts. A good example of this can be seen with the steam trains that circle Disneyland. For many years, Santa Fe paid for the privilege to have their name displayed on the trains.
Little has changed over the years. Disney still looks to other companies to help defer the costs of building, running, and maintaining their shops, eateries, and attractions. However, with the recent economy, these sponsors are far more difficult to secure and keep. Today’s quiz will test to see just how well these companies’ advertising dollars are being spent at Disney World. Your quest, name the current sponsor.
This quiz is strictly for fun. There are no prizes to win or announcements of scores. Enjoy.
1. What company sponsors the PeopleMover at the Magic Kingdom?
a. Alamo
b. Hertz
c. Avis
d. Budget
e. None of the above
2. What company sponsors DinoLand U.S.A. at the Animal Kingdom?
a. McDonalds
b. Burger King
c. Wendy’s
d. Dairy Queen
e. None of the above
3. What company sponsors Lights, Motors, Action Extreme Stunt Show at Disney’s Hollywood Studios?
a. Opal
b. Goodyear
c. General Motors
d. Brawny
e. None of the above
4. What company sponsors Mission Space at Epcot?
a. Lockheed Martin
b. Hewlett Packard
c. Compaq
d. Dell
e. None of the above
5. What company sponsors Space Mountain in the Magic Kingdom?
a. RCA
b. NASA
c. FedEx
d. United Technologies
e. None of the above
6. Disney offers their own line of candy and it is sold property wide – usually under the “Goofy’s Candy Company” brand name. What other company also sells their confectionary delights at the parks and hotels?
a. Hershey
b. Whitman’s
c. Mars
d. Brach’s
e. None of the above
7. We periodically see plywood walls surrounding new construction or maintenance projects. Who sponsors the “Sorry for the inconvenience-type” signs placed on these walls?
a. Georgia-Pacific
b. Lowes
c. Home Depot
d. Stanley
e. None of the above
8. What is the official brand of coffee served at Walt Disney World?
a. Folgers
b. Hills Brothers
c. Nescafé
d. Starbucks
e. None of the above
9. What company sponsors The Land Pavilion at Epcot?
a. Kraft
b. Nestlé
c. Caterpillar
d. AGCO
e. None of the above
10. What brand of ice cream is served at the Plaza Ice Cream Parlor on Main Street in the Magic Kingdom?
a. Edy’s
b. Baskin Robbins
c. Carnation
d. Sealtest
e. None of the above.
11. What company sponsors Muppet*Vision 3D at Disney’s Hollywood Studios?
a. The Disney Channel
b. Kodak
c. Hasbro
d. Mattel
e. None of the Above
12. What company sponsors Mickey’s PhilharMagic at the Magic Kingdom?
a. The Disney Channel
b. Kodak
c. Hasbro
d. Mattel
e. None of the Above
13. What Company sponsors Rock ‘N’ Roller Coaster at Disney’s Hollywood Studios?
a. MTV
b. VH1
c. Gibson Guitars
d. Hanes
e. None of the above
14. What company sponsors Spaceship Earth at Epcot?
a. The Bell System
b. AT&T
c. Siemens
d. Verizon
e. None of the above
15. What company sponsors Buzz Lightyear’s Space Ranger Spin in the Magic Kingdom?
a. Energizer Batteries
b. Eveready Batteries
c. Rayovac Batteries
d. Duracell Batteries
e. None of the above.
16. What company sponsors the restrooms at Walt Disney World?
a. Brawny
b. Sparkle
c. Bounty
d. Cottonelle
e. None of the above.
17. What company sponsors the Yankee Traders shop in Liberty Square of the Magic Kingdom?
a. Smuckers
b. Kraft
c. Anchor Hocking
d. John Hancock Insurance
e. None of the above
18. What company sponsors the Enchanted Grove beverage station in the Magic Kingdom?
a. Tropicana
b. Dole
c. Coca-Cola
d. Minute Maid
e. None of the above
19. What company sponsors the Prime Time Café at Disney’s Hollywood Studios?
a. Swanson
b. Nabisco
c. Green Giant
d. Coca-Cola
e. None of the above
20. What company sponsors the Liberty Tree Tavern at the Magic Kingdom?
a. Dole Apple Butter
b. Butterball Turkey
c. Ocean Spray Craisins
d. Oscar Mayer
e. None of the above
Check back tomorrow for the answers.
Hey Jack, why do some attractions have sponsers and some don’t? How do they decide who gets a sponser and what doesn’t? And is that why the Wonders of Life had to close? And is that why the upstairs of Imagination had to close? But there are other attractions/pavilions without sponsers but the Wonders of Life had to close? I’m sorry, I’m still so sad that space has been empty for so long, it was such a nice pavilion!!
Jack’s Answer:
I’m sure if Disney had their way, every shop, restaurant, and attraction would have a sponsor. Sponsors pay big bucks to have their company name associated with Disney. But I’m not sure if there are any “rules” regulating what is sponsored and what is not. Pirates of the Caribbean has never had a sponsor at Disneyland or the Magic Kingdom, yet at Tokyo Disneyland it is sponsored by Kirin.
There are fewer sponsors today only because the economy is bad. Companies have to decide were the best place is to spend their advertising dollars. Theme parks don’t reach as many people as radio and TV.
Losing MetLife as a sponsor had a lot to do with the closing of Wonders of Life, but that’s only half the story. I know you love this pavilion, but it had grown old and dated. In its final years, it was sparsely attended. Most guests skipped this pavilion altogether. Even on the busiest days, when EVERYTHING at Epcot had an hour line, people could walk onto Body Wars, Cranium Command, and The Making of Me. Body Wars was NEVER a well-received attraction. It made too many people sick. And all of the “stars” in Cranium Command were dated has-beens. And the haircut on Martin Short in The Making of Me was ridiculous. If Disney could find a sponsor to reinvent this pavilion, they’d do it in a heartbeat.
The closing of the upstairs of the Imagination Pavilion was simply a budget cut.
Hey Jack,
I wish you would have written “check back Tom Morrow” for the answers. Sorry – I couldn’t help myself!! 🙂
We were at liberty tree this week and I was a little upset when I noticed the dessert was changed to feature the new sponsor. We really enjoyed the Apple crisp our last visit in February but it turns out the new dessert is also great!
Great quiz!! Can’t wait for the answers.
By any chance, do you remember who the original sponsor of the living seas was?
Thanks in advance!
Jack’s Answer:
The original sponsor of The Living Seas was United Technologies.
You made the contest twice as hard by one simple addition: “E. None of the above”.
Great quiz, Jack!
Hi Jack! This was a lot of fun. I think I did very well. I look forward to the answers.
hey jack
That was an interesting quiz. some of them i knew right away, while others i simply guessed. can’t way to see the results tomorrow. as always keep up the great work.