Alamo Rent A Car and Disney Renew Alliance

Theme park and resort guests benefit from exclusive promotions and quick, convenient car rentals

ORLANDO, Fla., October 14, 2010 – Alamo Rent A Car and Walt Disney Parks and Resorts have renewed a multi-year alliance, extending Alamo’s designation as the official rental car company of the Walt Disney World® Resort in Orlando and Disneyland® Resort in California.

“This partnership remains a natural fit because of Alamo’s and Disney’s strong emphasis on providing a superior customer experience,” said Ron Cerko, vice president of travel industry relations for Enterprise Holdings, which operates the Alamo brand through its regional subsidiaries. “We are proud to offer families and individuals traveling to Disney resorts the speed and convenience of our airport kiosks combined with exclusive Alamo promotions to help provide for an exceptional vacation experience.”

Disney guests who take advantage of the agreement can experience the speed and convenience of the rental car industry’s first and largest system of easy-to-use, self-service kiosks. This award-winning technology enables travelers to skip counter lines, getting them to their destinations easier and quicker than ever before. Alamo has more than 163 kiosks at 67 U.S. airports, as well as on-site branches at the Disney Car Care Center at Walt Disney World® Resort and at Disneyland® Resort.

“Through our ongoing alliance agreement, Alamo has helped our guests make countless memories,” said George Aguel, senior vice president, Alliances and Operating Participants, Walt Disney Parks and Resorts. “We share a commitment to the highest quality guest service and to making all aspects of the vacation experience as seamless as possible. We look forward to working together to continue to exceed our guests’ expectations.”

The agreement extends Alamo’s position as the official rental car provider for Walt Disney Travel Company, Inc., one of the country’s largest tour operators, specializing in Disney vacation packages to Southern California and Central Florida. Alamo is the only car rental company with a rental branch office on-site at Walt Disney World Resort at the Disney Car Care Center, and on-site at Disneyland Resort at Downtown Disney.

Alamo will continue to promote the alliance using television and online advertising, at its rental facilities and on its Web site. A link on Alamo’s website will offer online ticket sales as well.

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Debra Martin Koma wrote about food, travel and lifestyle issues for a number of local and national publications before she fell in love with Walt Disney World on her first visit — when she was 34! She's returned to her Laughing Place more times than she can count in the ensuing years, and enthusiastically shares her passion with readers of AllEars.Net and AllEars®. Deb also co-authored (along with Deb Wills) PassPorter's Open Mouse for Walt Disney World and the Disney Cruise Line, a travel guide designed for all travelers to Walt Disney World who may require special attention, from special diets to mobility issues.

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