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Under the Sea: Journey of the Little Mermaid Archives

October 27, 2012

Save those Disney Dollars! New Fantasyland merchandise is in Magic Kingdom stores

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For many Walt Disney World visitors, shopping for souvenirs is an integral part of the vacation experience. Who doesn't like to have a reminder of a special trip, especially to the Most Magical Place on Earth?

The hunt for that perfect T-shirt, cap or photo frame can be as enjoyable as the product itself with all the beautiful and creative merchandise displays that engage shoppers. The window displays at The Emporium in the Magic Kingdom and at World of Disney at Downtown Disney are certainly worth a pause as you rush by to the main attractions.

Recently, new merchandise has arrived in the Magic Kingdom to coordinate with the "dress rehearsal" for New Fantasyland attractions and the opening of Storybook Circus. If you have Belle and Beast, Little Mermaid or Dumbo fans at your house, start saving your money!

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The new BonJour Village Gifts carries mostly Belle and Beast merchandise, which makes sense since it is located near Gaston's Tavern and Be Our Guest restaurant. There you'll find new Belle T-shirts for girls and women and Gaston's Tavern T-shirts for men, as you might expect.

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Some of the more unusual items for sale, though, are the light-up castle goblets; gargoyle frames and candle holders; a Jim Shore statue of Belle; and a collection of dishes and stemware and pillows inspired by the Be Our Guest restaurant.

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For younger guests, there are foam shields, swords and crowns -- in both girl and boy versions. So cute! Before the grand opening on Dec. 6, there is a limit of four per guest on some of the items, such as the dishes and frames. New merchandise continues to arrive in preparation for the big celebration.

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Need a dinglehopper? You can find one for sale -- seriously! -- at Sir Mickey's, which is located behind Cinderella Castle. That gift shop now carries Ariel merchandise themed to the New Fantasyland ride, Under the Sea -- Journey of The Little Mermaid. The Disney Parks Blog recently revealed the new line, which also includes T-shirts for kids and women, hoodies, cups, mugs, dolls and plush characters.

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Carla Lewandowski, senior franchise and brand manager with Disney Theme Park Merchandise, explained, "For this new assortment, we were inspired by the many colorful scenes found in the actual attraction. We really liked the scene with Sebastian and the undersea band, and you'll see many moments from that scene on the new items."

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Moving into Storybook Circus, guests will find colorful displays of Dumbo merchandise when they enter Big Top Souvenirs across from the namesake attraction. It's mostly T-shirts, mugs, plates and plush that are themed to the new area of the park, and they are located at the entrance.

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This store is huge and has a very wide assortment of merchandise. It even houses two embroidery stations for personalizing mouse ear hats and the center of the "tent" is a kitchen where delicious treats are made and sold.

Steven Miller, merchandise communications manager at Disney World, shared with me that some of the first items created for the Seven Dwarfs Mine Train, which is set to open in 2014, will be pins in upcoming mystery pin sets.

October 15, 2012

Under the Sea: Journey of the Little Mermaid and Ariel's Grotto soft open in Magic Kingdom's Fantasyland

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My family and I were excited to find out that New Fantasyland was open to guests this past weekend as part of a "dress rehearsal" for its soft opening next month. Having already experienced Enchanted Tales with Belle, our family headed farther into the Magic Kingdom's new section to ride Under the Sea: Journey of the Little Mermaid and the meet the star, Ariel, in her new grotto.

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Those who have been to Disney California Adventure quickly will realize that the Florida version is almost identical to The Little Mermaid -- Ariel's Undersea Adventure on the inside. But the queue here has been greatly enhanced and is much more interactive. I have never ridden the California ride, so I'll be giving you a look at this attraction through a fresh perspective.

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First, for repeat riders and those who don't care to experience the new queue, FastPasses are available for Journey of the Little Mermaid at the machines near Mickey's PhilharMagic. Fans of The Little Mermaid, though, will not want to miss the queue, at least the first time. The theming outside really immerses guests into Ariel's world -- from Prince Eric's castle to waterfalls over craggy rocks with starfish and shells everywhere you look. Be sure to look for Prince Eric's boat and footprints in the sandy beach. It's beautiful, but be aware that it's hot in the Florida sun with little shade.

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When the queue leads guests inside the oceanfront caverns, they can look forward not only to cooler temperatures, but also a fun game for all ages. Crabs are trying to sort out Ariel's collection of human objects. On multiple screens throughout the queue, a digital crab will bring out thingamabobs and show them to the guest. The crab will attempt to add each item to his pile because he doesn't know what goes together. The guest is asked to point to objects that don't match to help the crab correctly sort the whozits and whatzits that are part of Ariel's treasure trove.

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My elementary-school-age children definitely wanted to try this game, but it was frustrating when they pointed at the crab and he didn't react about half the time. I wondered if perhaps their height influenced the location of where they pointed, but a cast member I spoke with said the sensor is located overhead so that shouldn't be an issue. We did go through the queue twice to see if there was a learning curve with the game, but my kids had similar results each time. Perhaps that is something that will be addressed when the attraction is tweaked before its grand opening on Dec. 6.

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Another highlight of the queue is an animatronic Scuttle, who talks to the crowd and engages in digital games of his own. Throughout the queue, various nautical set pieces help tell the story familiar to anyone who has seen "The Little Mermaid."

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Guests board the ride in clamshells that feel much like the Doom Buggies and their track at Haunted Mansion, with the ride vehicles traveling in half-circles to see various scenes from Ariel's life and even going backward down a ramp. When the vehicles perform this maneuver, digital bubbles are projected on the clamshell in front of the guest. Hold your breath! Combined with sounds of the sea, it's a clear indication you are traveling beneath the sea to experience Ariel's world.

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The Little Mermaid's landscape is full of color, movement and song, and guests will journey through favorite scenes with familiar friends from the classic story. There's no avoiding Ursula, but in the end, Ariel (of course) still lives happily ever after with Prince Eric. (Ursula's scene is a short part in the ride, so parents of young children probably won't need to be too worried about the fright factor.)

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Ariel fans will find beautiful photo opportunities in the outdoor queue and at the attraction's entrance, but they can meet the actual princess in her new grotto adjacent to the ride. That wait, though also themed, is not interactive, so it feels like an eternity with a daughter excited to see her favorite Disney Princess and a 10-year-old son who wants nothing to do with something so "girly."

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Still, the actual meet-and-greet was efficient, though we were not rushed once we were inside with the princess. Only two families are allowed in the room at a time -- one is with Ariel and the other is next in line, getting ready. The entrance door is closed, which allows for a more private and quieter experience. Ariel is wearing her mermaid outfit again, now that her grotto has returned to Magic Kingdom. (She had been greeting guests in her human form in Adventureland during the construction of New Fantasyland.) There is a Disney PhotoPass photographer to capture the character interaction, and, as always, guests are allowed to use their own cameras, too.

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Under the Sea: Journey of the Little Mermaid and Ariel's Grotto are sure to be popular additions to Fantasyland. For fans of the classic Disney film, once they dive into this sea, they'll long to be, part of Ariel's world for many more visits.

Here's a peek inside the ride:


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About Under the Sea: Journey of the Little Mermaid

This page contains an archive of all entries posted to A Mom and The Magic in the Under the Sea: Journey of the Little Mermaid category. They are listed from oldest to newest.

Storybook Circus is the previous category.

Many more can be found on the main index page or by looking through the archives.