Disney Collection by Vera Bradley Archives

September 19, 2014

Epcot Food & Wine Festival design adorns Disney Dooney & Bourke bags and new Disney Dreaming pattern appears on Vera Bradley bags


Fans of Disney Parks name-brand handbags -- like myself -- will be excited to learn that two new styles are about to be released at Walt Disney World. Today, there's a new look in The Disney Collection by Vera Bradley, and in a little over a week, guests can purchase the new Dooney & Bourke bags themed to the Epcot International Food & Wine Festival.

Beginning at 10 a.m. today (Sept. 19), the new Disney Dreaming pattern will be available on popular Vera Bradley bags in the Marketplace Co-Op at Downtown Disney. The floral pattern is done in shades of blue with purple and yellow accents, and it shows Mickey Mouse and Minnie Mouse "dreaming of Disney fun."


According to Steven Miller, Merchandise Communications Manager at Walt Disney World, guests will find Disney Dreaming on some of the most popular bags in the collection, including the Hipster (my favorite!), a Zip ID Case (perfect for business cards) and the Vera Bag (a tote style). Photos on the Disney Parks Blog announcement of the release indicate Disney Dreaming also will be available in the Cosmetic Bag, All In One Crossbody and Mini Hipster styles, as well. Miller wrote that the Duffle and Ultimate Backback will hit shelves in early 2015.


As someone who has purchased quite a few pieces in The Disney Collection by Vera Bradley since it launched in 2013, I would expect the pricing to be the same as other patterns: Hipster, $75; Zip ID case, $15; Vera Bag, $99; Cosmetic Bag, $35; All In One Crossbody, $54-plus; Mini Hipster, $65; Large Duffle, $99; and Backpack, $99. Purchasing limits are in effect for all Disney Vera Bradley bags: two of each style per person maximum. The new Disney Dreaming pattern will be sold online at and at Disneyland later in October.

Miller also revealed that there will be a new Dooney & Bourke design on bags for the Epcot International Food & Wine Festival, which begins today. This is the first time that a pattern has been introduced for the hugely popular festival. It shows Chef Mickey Mouse set among a colorful array of festival icons. The background and straps are black, and the three full-size bags will have a unique leather hangtag with the event logo.


The Food & Wine Festival pattern will appear on the Large Shopper, Crossbody Bag, Satchel and Wristlet styles. Current pricing for these bags is as follows: Large Shopper ($248), Crossbody Bag ($228), Satchel ($268) and Wristlet ($88).

The new Dooney & Bourke bags will be sold exclusively at the Festival Center inside Epcot park beginning Sept. 29. (The Festival Center is located between the Universe of Energy and Mission: SPACE pavilions in Future World.) However, you can get a sneak peek at the bags beginning today in a display at the Festival Center. The collection is not expected to be sold online.

Happy Shopping!


September 24, 2013

Disney Collection by Vera Bradley launches at Walt Disney World, Disneyland



The wait is finally over for Disney fans who also love Vera Bradley products! The Disney Collection by Vera Bradley, which was created exclusively for Disney Parks, debuted at Walt Disney World on Saturday and at Disneyland on Monday. I was among the lucky writers who got to preview the products at World of Disney on Friday.

The company introduced two patterns -- "Just Mousing Around" with a pink background and "Midnight with Mickey" with a black background -- on eight of its most popular products: Large Duffel ($99), Backpack ($99), Vera ($99), Hipster ($70), Mini Hipster ($60), Smartphone Wristlet ($55), Large Cosmetic ($35) and Zip ID Case ($15).





Mini Hipster




Large Cosmetic and Smartphone Wristlet


Smartphone Wristlet and Zip ID Case

I asked Barbara Bradley Baekgaard, co-founder of Vera Bradley and chief creative officer, about the significance of the two patterns.

"I think we knew we wanted two patterns. First of all, I have two daughters, and I know whenever I'd buy for them, I'd want to get two colors. You know, you want to get them each something without being twins," she explained. "So I think we felt strongly that there should be at least two colors. And I think one being the dark background is good, a little more sophisticated. And then the girly pink, because I think every little girl loves pink. So, we have the two different looks, but both equally as fun."

Of course, I had to ask which of the new Disney bags is Baekgaard's favorite.

"The duffel in 'Midnight with Mickey'," she said. "It's black, and I wear a lot of black. I think you could carry that and use it for travel. I look forward to walking through an airport and carrying my Disney bag. "

Large Duffel

The new Disney Collection by Vera Bradley is not the company's first collaboration with the Mouse. About 25 years ago, Baekgaard said, Vera Bradley created a Winnie the Pooh collection of baby products. (If you're curious what that line looks like, take a visual tour of eBay and you'll find some of the original pieces.) Vera Bradley introduced a new baby line this year, but it does not feature Disney characters.

Many fans have asked if Vera Bradley will introduce a separate pattern for Disney Cruise Line. Although that is not in the works right now, Baekgaard said, it hasn't been ruled out. The ships do sell existing Vera Bradley patterns, including "Go Wild," "Midnight Blues," "Plum Crazy" and "Jazzy Blooms."

Barbara Bradley Baekgaard


Vera Bradley is the creation of Baekgaard and her friend Patricia Miller, who launched their company in 1982 with $500 and a lot of help from their friends and families.

"I did not go to design school or take art classes. I got married right out of college, had four children in five years, and so I really did not work," she said. "[When] my daughters were leaving for college, I realized we didn't have anything really that was exciting and fun for them [to take]."

"I told my mom we were going to start a company in our basement, and I'd like to name it after her. She said, 'What kind of company?' She wanted to make sure it was something she approved of!"

"When I started Vera Bradley, it was really fun because I had no expectations, no corporate baggage to bring with me. So, I right away asked my friends and family -- luckily I was from a big family -- to help out, which they did. That became our rep organization. I had friends who were schoolteachers and stay-at-home moms, and I said, "Can you go out and sell this stuff?" And they all jumped onboard and did."

Today, Baekgaard works in one of five Vera Bradley buildings in Fort Wayne, Ind., where the company is based. The growth and success of the company have allowed Baekgaard and Miller to pledge $20 million to breast cancer research, and they are close to fulfilling that promise, she said. They chose the cause to honor Baekgaard's Marymount College roommate, Mary Sloan, who died of breast cancer.

"We were dear friends. She lost her mother and grandmother to breast cancer, as well. We are losing three generations [at a time]. We hope to break the chain," Baekgaard said.

Perhaps knowing that sales of Vera Bradley bags contribute to the company's philanthropic goals will influence your decision whether to buy a bag at Disney Parks. Then again, maybe the aesthetic is enough.

"I will carry one of the Disney bags because I think they can be sophisticated AND put a smile on your face," said Baekgaard.


The Disney Collection by Vera Bradley is on sale at Walt Disney World's World of Disney store at Downtown Disney. At Disneyland, the bags can be purchased at World of Disney at Downtown Disney District, China Closet inside Disneyland park, Elias & Co. inside Disney California Adventure and Fantasia at the Disneyland Hotel. At the end of October, the collection will be for sale online at

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About Disney Collection by Vera Bradley

This page contains an archive of all entries posted to A Mom and The Magic in the Disney Collection by Vera Bradley category. They are listed from oldest to newest.

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