Disney's 'Unforgettable Happens Here' campaign ramps up, includes vacation sweepstakes
Goodbye #DisneySide. Hello #UnforgettableHappensHere. Disney Parks unveiled its new marketing campaign for 2016 in the fall, and the slogan already has appeared in TV ads and numerous promotional materials from The Walt Disney Co.
“Unforgettable Happens Here” has been described by Disney as “Around every corner, at any second or minute of every day, there’s a magical moment waiting to happen. Here, moments both big and little become stories that will be forever told and retold. And never, ever forgotten.”
The campaign aims to zero in on memories that friends and families make together at the Disney Parks. This message was highlighted in the renamed television special, “Disney Parks Christmas Day Parade,” which was called “Disney Parks Unforgettable Christmas Celebration” for 2015. In addition to the usual musical performances and Disney parade shown on Dec. 25, the production featured real-life stories of three families with personal connections to Disney Parks.
“Unforgettable Happens Here” has its own splash page on the Walt Disney World website, and it’s loaded with tools to help customers book their perfect vacation and start making those memories. To encourage visitors, Walt Disney World has released this list of 16 reasons what 2016 will be an unforgettable year to visit.
Want a chance to win an unforgettable Disney Parks vacation? Rayovac, the official battery of Disney Parks, wants to power your Disney memories by giving away a stay at Walt Disney World. Rayovac is sponsoring the Unforgettable Walt Disney World Vacation Sweepstakes, and you can enter now through Feb. 29.
One Grand Prize will be awarded and it includes:
** One 4-day, 3-night vacation for the winner and three guests to the Walt Disney World Resort.
** Round-trip coach airfares between the United States major airport closest to the Grand Prize winner’s residence and the Orlando International Airport; and round-trip ground transfers between the Orlando International Airport and the Resort via Disney’s Magical Express transportation.
** Room accommodations (one standard room) with a maximum of four persons per room at a Resort hotel selected by Sponsor for three nights and four days.
** 16 one-day, Park Hopper passes
** Rayovac Prize Pack with an approximate retail value of $100.
** $100 gift card.
To enter, use this link:
Contestants must be 18 years old at the time of the entry, and they must be legal residents of the United States and the District of Columbia. A link to the full official rules is posted below the entry form on Facebook.