Maker Studios’ recently unveiled plans for upcoming content illustrates how The Walt Disney Company plans not only to leverage its digital audiences, but also how popular characters, such as those from Marvel, fit into its content strategy. I wrote about Maker Studios back in February when its co-founder, vlogger Shay Carl Butler, was in Orlando … Continue reading "Disney’s Maker Studios to feature Marvel characters and partner with ESPN and ABC"
Column: A Mom and The Magic
Tagged: playlist-live-2015
If you’re not familiar with Maker Studios and its catalog of entertainers, you will be soon. The Walt Disney Company bought the multi-channel network and YouTube video supplier last year for a deal that could be worth almost $1 billion. Its stars already have begun making appearances at Walt Disney World.
This weekend, many popular YouTube celebrities, including Maker Studios co-founder and vlogger Shay Carl Butler, will be back in Orlando for Playlist Live 2015, a three-day convention at Orlando World Center Marriott that begins today.
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