Maker Studios is in the news this week after parent The Walt Disney Company cut ties with one of its biggest YouTube stars, PewDiePie, over his anti-Semitic posts. And YouTube quickly followed suit, canceling plans for the second season of his reality series, “Scare PewDiePie.” PewDiePie, whose real name is Felix Kjellberg, has 53 million … Continue reading "Disney’s Maker Studios severs relationship with YouTube star PewDiePie"
Column: A Mom and The Magic
Tagged: maker-studios
In just a little over two weeks, Playlist Live 2016 kicks off in Orlando, and a limited number of tickets still are available. Registration for the YouTube celebrity meet-ups opened on Saturday, however, and many were filled to capacity in just minutes. Dan and Phil, former BBC Radio 1 hosts, and llama-lover Twaimz (“The Llama … Continue reading "Playlist Live 2016 brings YouTube celebrities to Orlando this month"
Maker Studios’ recently unveiled plans for upcoming content illustrates how The Walt Disney Company plans not only to leverage its digital audiences, but also how popular characters, such as those from Marvel, fit into its content strategy. I wrote about Maker Studios back in February when its co-founder, vlogger Shay Carl Butler, was in Orlando … Continue reading "Disney’s Maker Studios to feature Marvel characters and partner with ESPN and ABC"
If you’re not familiar with Maker Studios and its catalog of entertainers, you will be soon. The Walt Disney Company bought the multi-channel network and YouTube video supplier last year for a deal that could be worth almost $1 billion. Its stars already have begun making appearances at Walt Disney World.
This weekend, many popular YouTube celebrities, including Maker Studios co-founder and vlogger Shay Carl Butler, will be back in Orlando for Playlist Live 2015, a three-day convention at Orlando World Center Marriott that begins today.
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