Main

Dream Big, Princess Archives

August 8, 2017

Dream Big, Princess campaign brings animated classics back to big screen at AMC Theatres

kristin-ford%27s-masthead.jpg

Disney Princess fans, rejoice! The Walt Disney Company is bringing its classic animated princess movies back to the big screen for a limited time this fall – and tickets are on sale now.

As part of the “Dream Big, Princess” campaign, the five-week movie marathon is a partnership between Disney and AMC Theatres. The campaign, which began in 2016, is designed to inspire girls in particular, and kids in general, “to realize their full potential and dream big.” The initiative celebrates with new themes each month tied to the Disney Princesses, such as kindness, friendship and adventure.

Disney-dream-big-princess-amc-movie-marathon.jpg

The movie marathon takes place at 304 theaters across the country, including AMC Dine-In Disney Springs 24, AMC Universal Cineplex and AMC Altamonte Mall 18 in the Orlando area. Each week a new movie will be shown with two daily showtimes of 2 and 6 p.m.

The Dream Big, Princess marathon kicks off on September 15. Here’s the full lineup:

** Sept. 15-21: Beauty and the Beast
** Sept. 22-28: Mulan
** Sept. 29-Oct. 5: Tangled
** Oct. 6-12: The Princess and the Frog
** Oct. 13-19: Brave

Tickets can be purchased in advance at the AMC Theatres website.

The “Dream Big, Princess” campaign launched last year with stories of real girls who share the qualities of other strong women, the Disney Princesses, and are role models themselves. The slogan is “For every girl who dreams big, there's a princess to show her it's possible.” The stories were showcased on the Company Clips channel at Disney Parks hotels and cruise ships.

The campaign has its own website, which features videos that highlight the positive qualities of each Disney Princess, quizzes to see how well readers know each princess, tutorials that show how to make Disney-themed foods and crafts, and links to purchase Disney Princess movies, costumes and toys.

Families can follow the Disney Princesses on Instagram (@thedisneyprincesses) and Facebook (https://www.facebook.com/DisneyPrincess/) for inspirational images, videos and messages. Look for the hashtag #DreamBigPrincess on Twitter, too.

disney-dream-big-princess-FA-soccer-partnership.jpg

Disney used #DreamBigPrincess to promote the news it has inked a three-year partnership with England’s Football Association, the governing body of association football (or soccer, as we call it in the United States) in England. The partnership aims to increase girls’ participation in the sport. The campaign tweeted it was looking for followers to share motivational images of girls, sparking a debate over what a modern-day princess really is. You, too, can join the conversation online using #DreamBigPrincess.





February 23, 2016

Disney's 'Dream Big, Princess' campaign launches with events at Disney Parks, on TV

kristin-ford%27s-masthead.jpg

The Walt Disney Co. has announced a new initiative that is designed to inspire girls in particular, and kids in general, “to realize their full potential and dream big.” The “Dream Big, Princess” campaign launched last week with stories of real girls who share the qualities of other strong women, the Disney Princesses, and are role models themselves.

Over the next year, “Dream Big, Princess” will be celebrated with new themes each month tied to the Disney Princesses, such as kindness, friendship and adventure. Stories of girls who have dreamed big have debuted on the Company Clips channel at Disney Parks hotels and cruise ships. The first featured a 16-year-old pilot Canadian, Texas, and a 14-year-old world champion rock climber from New York City.

rundisney-princess-half-dream-big-princess-backdrop.jpg

The campaign had a natural fit this past weekend with runDisney’s Disney Princess Half Marathon Weekend at Walt Disney World. The campaign slogan was displayed on a photo background near the corrals for the 5K, 10K and half marathon races, and runners were invited to pose with photo props that had words of encouragement and congratulations.

The “Dream Big, Princess” campaign also was highlighted in Sunday’s television special, “The Wonderful World of Disney: Disneyland 60.” Actress Kerry Washington introduced a montage of clips from Disney Princess movies by saying, “From the beginning a hallmark of Disney feature animations and films has been starring roles played by strong, female characters. These heroines have gone far beyond battling the Evil Queens and Wicked Stepmothers. They believe their own paths; run kingdoms, or queendoms; and master powerful forces that leave us in awe, proving once and for all that girls do rule.”

In the clips, celebrities talk about the importance of what girls see on the screen – and that it needs to be a reflection of themselves as well as the women they want to emulate. In addition, girls need to own their own power and to fight for what they believe in. In other words, they need to be strong and they can be anything they want to be; they dream big.

On Friday, Feb. 26, Disney Junior reaches out to the youngest princesses with its “Day of Big Dreams” from 8 a.m. to 2 p.m. on Disney Channel.

To support the new campaign, Disney Consumer Products has released quite a few products with the slogan. “Dream Big, Princess” is emblazoned on everything from nightgowns to coloring books. And kids can visit the official Disney Princess website and follow @TheDisneyPrincesses on Instagram for inspiration and a fun look at the princesses.



Instagram

Return to Blog Central

About Dream Big, Princess

This page contains an archive of all entries posted to A Mom and The Magic in the Dream Big, Princess category. They are listed from oldest to newest.

Dolphin Days is the previous category.

Duffy the Disney Bear is the next category.

Many more can be found on the main index page or by looking through the archives.