Magical Friday Archives

November 22, 2012

Disney Store starts Magical Friday sales tonight


Like so many other retailers this holiday season, Disney Store has rolled out sales ahead of Black Friday, which it calls Magical Friday. Each day this week, Disney Store has offered special deals to its online customers.


The online sales blitz leads up to more than 150 Disney Store locations -- including Orlando's Florida Mall store -- opening at midnight on Thanksgiving. The store will have Friday-only deals and other sales throughout the weekend. Starting tonight, customers can save $20 on each of two big-ticket items: a 10-pack of Barbie-size Disney Princess dolls is $79.50 and the Magical Cinderella Castle Playset is $69.50. Through Sunday, Disney Princess costumes that normally sell for $44.50 are on sale for $30, large plush and soft dolls are half off, and many toys will be placed at $10, $15, $20 and $25 price points.


Disney Store officials say they expect toys inspired by the recent film Wreck-It Ralph and the release of the Cinderella Diamond Edition on Blu-Ray to be popular. Oppenheim Toy Portfolio Platinum Award Winners of 2012 include Disney Store's exclusive Cinderella "Happily Ever After" Carriage Set and Cinderella Deluxe Doll Gift Set. is also the only destination where guests can buy Disney Parks merchandise outside of the theme parks.


The newly-designed now boasts the Disney Magical Message video, a feature that allows gift-givers to record and send personalized video messages to loved ones. Gift recipients will receive an email notifying them of a special delivery, then once the gift arrives at their door, a card will provide them a site URL and a personal ID to view their "Disney Magical Message" video.

Have a question? The Fairy Godmother will be on Twitter throughout the weekend. Use hash tag #FairyGodmother to get an answer in real time.

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