Disney Store Archives

September 28, 2017

Disney reveals new store prototypes with theme park experiences


If you’re missing your last trip to Walt Disney World or Disneyland, Disney Store locations soon will be providing a taste of “home,” as frequent theme-park visitors like refer to the theme parks.

This week, The Walt Disney Company has announced further plans for the rollout of its new Disney Store prototype, and they include live-streaming afternoon parades from Orlando or California on new movie-theater-size screens in the stores. Mats will be brought out to encourage shoppers to stay for the viewing. And, get this, store employees will mimic the theme-park experience with a rolling cart that has typical souvenirs for sale, such as cotton candy and light-up Mickey Mouse-ear hats. Every store in the 340-store chain also will have a digital fireworks display each night before closing time.


Along with the added theme-park experiences, the re-imagined Disney Store locations will have a new focus on appealing to fans of all ages and not the kid-centric emphasis of the past. Co-branded products will be featured from brands such as Coach, Le Creuset, Spyder, Steiff and rag & bone. New and exclusive capsule collections from fashion-forward brands will be introduced regularly on the site’s shop-in-shop “The IT List,” launching with denim from SIWY featuring Mickey and Minnie Mouse and Disney Princess and Villain nail wraps from NCLA.

The look of the prototype stores is light and contemporary, designed to better showcase products from the different worlds of Disney, Pixar, Star Wars and Marvel as new content comes to market.

There are a handful of the prototype stores open now in Century City and Northridge, Calif.; Nagoya, Japan; and Shanghai, China. Company spokesmen said the new design and will be rolled out slowly with a new prototype store opening today in Miami and one in Munich, Germany, later this year.


Would these additions get you to spend time in a physical store rather than shopping online?

Whatever your shopping preference, The Walt Disney Company has it covered. It also is overhauling Disney Stores’ online counterpart; was converted to this week. (The name is more in line with the Shop Disney Parks app.) The merchandise on the website has already expanded and features collaborations with Coach, Nixon, Lego and Ethan Allen. Plus, fans will find twice the amount of authentic Disney Parks merchandise and ‘Create Your Own’ customizable products as previously available.

“No one creates experiences like Disney and our pilot stores will be testing grounds for interactive features that will differentiate the Disney shopping experience in the changing retail landscape,” said Jimmy Pitaro, Chairman of Disney Consumer Products and Interactive, in a press release. “Online, shopDisney is the ultimate destination for the most extensive collection of curated merchandise from our stores, parks, and licensed partners. This combination creates a powerful omnichannel experience that represents the next generation of Disney retail.”

June 17, 2017

Disney Store locations nationwide host free 2017 Summer Play Days


With summer upon us, parents everywhere are searching for activities and entertainment to keep their little ones occupied without breaking the bank. Look no farther than your local mall to escape the heat and take advantage of quality, free programs for little ones.

Disney Store locations nationwide – including Orlando’s only retail site at Florida Mall – are again offering a summer’s worth of free daily activities and giveaways for kids ages 3 and older. Summer Play Days take place now through Aug. 9 and feature Story Time; Trivia; The Art of Drawing; and Showtime. These activities take place every day at 3 p.m.


During Story Time, each participating guest will receive a finger puppet to take the story home. For Trivia, players each will be given a set of Collector Cards, which can be used to play Character Counts and also fit together to form a poster when the participant has a full set.


Showtime invites kids to move along, dance, sing and become immersed in exciting worlds from Disney films and TV shows. This year’s stories include: Star Wars Adventures, Princess Gathering, Elena of Avalor, Marvel’s Avengers: Age of Ultron Training Academy, Zootopia Training Academy, and Mickey and the Roadster Racers.

Plus, on each Wednesday (and one special Saturday), kids who participate in that day’s Summer Play Day activities can collect free embroidered patches depicting different Disney characters. Characters from “Cars 3” – which hit theaters this weekend -- will be the first available this month. Many of the designs are based on the Disney Emoji series.

Here the patch distribution schedule:

June 10: Lightning McQueen
June 10: Mater (Disney Visa Card Member exclusive)
June 14: Cruz Ramirez
June 21: Pascal
June 28: Stormtrooper
July 5: Spider-Man
July 12: Jackson Storm
July 19: Olaf
July 26: BB-8
Aug. 2: Iron Man
Aug. 9: Stitch


Guests who have collected all of the character patches at the end of the summer will receive an exclusive Mickey Mouse & Minnie Mouse patch on Aug. 9 when they present their collection of 10 patches.


Participation in activities is required to receive a patch. Each session is limited to store capacity, and no line can be formed more than 30 minutes before the event.

The Disney Emoji collection can be found on a variety of products sold at Disney Stores, including swimwear and accessories, such as towels and flip flops; plush faces; pillows, mugs; T-shirts; water bottles; and customizable bags and aprons.


June 7, 2016

Free Summer Play Days start at Disney Store locations nationwide


There’s a saying that many parents can relate to: “The days are long, but the years are short.” That seems especially true when our children are young; just making it through the day can seem like a huge accomplishment! With summer upon us, parents everywhere are searching for activities and entertainment to keep their little ones occupied – and to maintain their own sanity -- without breaking the bank.

Disney Store locations nationwide – including Orlando’s only retail site at Florida Mall – are again offering a summer’s worth of free daily activities and giveaways for kids ages 3 and older. Summer Play Days take place now through Sept. 5 and feature Story Time; Trivia; How to Draw Disney, Pixar, Marvel and Star Wars characters; and Showtime, where kids can become Junior Avengers or learn the ways of the Force.

Plus, on each Wednesday between June 8 and Aug. 31, kids who participate in that day’s Summer Play Day activities can collect free Tsum Tsum-inspired wristbands featuring different Disney characters. Characters from “Finding Dory” will be the first available in June. Like the plush Tsum Tsums, the wristbands can be stacked. Here the wristband distribution schedule:

June 4: Dory
June 8: Hank
June 15: Destiny
June 22: Bailey
June 29: Nick Wilde
July 6: Judy Hopps
July 13: Mike Wazowski
July 20: Sulley
July 27: Mickey Mouse
Aug. 3: Pluto
Aug. 10: Lumiere
Aug. 17: Cogsworth
Aug. 24: Stitch
Aug. 31: Olaf

Guests who have collected all of the character bands at the end of the summer will receive an exclusive Ultimate Collector Set, which contains – Mickey Mouse and Minnie Mouse Tsum Tsum character wristbands. Cast members also will be distributing a limited Otter Tsum Tsum wristband spontaneously throughout Summer Play Days as a special magical moment for guests.


Last month Disney Store launched its newest plush Tsum Tsums: characters from Disney-Pixar’s “Finding Dory,” including Dory and Nemo. On June 21, a new Star Wars Tsum Tsum collection featuring characters from “The Force Awakens” will be available at Disney Store locations. Look for Rey, Rey with goggles, Finn Stormtrooper, Finn in pilot jacket, Kylo Ren, BB-8, Captain Phasma, Poe Dameron and a First Order Stormtrooper in the mini plush size. There will also be a big BB-8 Tsum Tsum and medium Tsums featuring Kylo Ren, Captain Phasma and BB-8.


December 1, 2014

Details on Disney Store's Cyber Monday deals


disney-store-magical-friday-cyber-monday-deal.jpg, which carries a selection of products from Walt Disney World, Disneyland and Disney Cruise Line, will be participating in today's Cyber Monday with great deals.

With the code CYBER, shoppers can get 25 percent off $100 or more; 20 percent off $75 or more; or 15 percent off $50 or more, plus free shipping with purchases $75 and more.

In addition, the site is extending its Magical Friday sale, which has marked down hundreds of items by 40 percent, through Monday.

Disney Parks products include jewelry, traditional mouse ear hats, Beautifully Disney makeup, golf accessories, clothing, spa products, cell phone cases, the Jack Skellington collection and toys, such as the monorail and Cinderella Castle play sets. Dooney & Bourke and Vera Bradley bags are not included in the sale.

There is a wonderful selection of holiday merchandise from Disney Parks, including the new retro collection that everyone is raving about. Look for an assortment of stockings, advent calendars, figurines, nutcrackers, greeting cards and ornaments.

Of course, Disney Store carries its own merchandise, too. Shoppers can find "Frozen"-themed items, as well as gifts with classic characters Mickey Mouse and friends and Marvel super heroes. Plus, this is the first holiday season that Disney Store will offer an exclusive assortment of Stars Wars merchandise, including all-new detailed die cast vehicles inspired by the original "Star Wars" saga.

Disney Store also carries an assortment of favorite Disney Junior characters, including Doc McStuffins and Sofia the First.

There is an expanded holiday collection, including pajamas for the whole family, Christmas sweatshirt and plush characters dressed in their holiday finest.

Too many choices?

Check out Disney Store's "Most-Wished-For Toys" listing. You can search by price or gender. Gift-givers will find a selection of merchandise at a range of prices that work with any budget, including holiday ornaments for $8, classic Disney Princess dolls for $10 and Toy Story Talking Action Figures for $20. For guests looking for extra special gifts, Disney Store also offers deluxe items, such as a line of beautiful costumes featuring Elsa, Anna, Sleeping Beauty, Rapunzel and others ($89.95 - $99.95).

To add convenience for online shopping, Disney Store is piloting a new feature this season, giving guests the flexibility to reserve gifts online and pick-up in stores. Guests can also take advantage of Disney Store's free 'buy in-store, ship to home' service.

In stores, shoppers can use Apple Pay, a new payment service that allows for a faster and more convenient way to pay. Using the iPhone 6 and iPhone 6 Plus, Apple Pay simplifies the check-out process for guests and Cast Members alike. For online and mobile shopping, Disney Store also updated its free mobile app to include Apple Pay as a payment option, allowing for a faster check-out experience.

Guests who prefer to shop online or on-the-go will find a streamlined and user-friendly experience on Disney Store's Mobile Site and App. Through the Mobile Site, users can receive timely message alerts for new arrivals, in-store events and promotional offers.


August 30, 2014

Disney Tsum Tsum plush animals are cute, collectible and going fast


Is it too soon to think about Christmas shopping? Perhaps not if you want to get in on the Disney Tsum Tsum craze.

Tsum Tsum are collectible, log-shaped plush animals that look like Disney characters and come in three sizes. "Tsum Tsum" means "stack stack" in Japanese, which is the theory behind the shape. Creators want consumers to collect and stack the adorable faces. In addition, the colorful toys have the added functionality of a screen-cleaning material on their stomachs.

Tsum Tsum were introduced to consumers by Disney Japan last year as an offshoot to the mobile video game they star in. "Disney Tsum Tsum" has been described as a Tetris-style game in which players match and stack the figures. When the free app was released globally last month for iOS and Android devices, The Walt Disney Co. launched a collection of 30 different Tsum Tsum plush characters at select Disney Store locations nationwide, online at, in stores at Disney Parks, and at Aulani Resort & Spa in Hawaii.


"Disney Japan has created some of our most successful and popular digital products and Disney Interactive is proud to be working closely with the team to extend their success globally," said Jimmy Pitaro, president of Disney Interactive, in a news release. "This is one of the first times that Disney has introduced a distinctly Japanese product to a global audience, and Disney Tsum Tsum offers our guests a unique combination of quality characters, compelling game play and an engaging social experience."

According to "The New York Times," the game has ranked as the No. 1 downloaded app for extended periods and more than 1.8 million of the stuffed animals have been sold in Japan. Now, Americans seem just as thrilled with the newest "it" toy.


Disney introduced the Alice in Wonderland, Pooh and Pals, and Mickey and Friends collections of mini Tsum Tsums in its first wave of releases. The 3.5-inch plush animals sell for $4.95 plus tax online and carry a slightly higher price tag at the theme parks. In addition, Mickey Mouse and Minnie Mouse were made available in the medium and large sizes. Those are priced at $12.95 and $24.95, respectively, online and $16.95 and $29.95 at Disney Parks.

Already, many of the Tsum Tsum toys are sold out. At Walt Disney World, the only location where Tsum Tsum toys are sold is Once Upon A Toy store at Downtown Disney Marketplace. A Disney spokesperson told me that the store has sold every mini Tsum Tsum in the first shipment that arrived at the beginning of the month. They do have a limited amount of the other sizes available. Good news, however: Disney Tsum Tsums are not limited-release merchandise, meaning more shipments will be arriving to fill the shelves.


In the meantime, has a good variety of Tsum Tsum plush animals available. (There is a purchase limit of 4 per style per customer.) Customers also can check their local Disney Store locations. For those in Central Florida, that's the store at Florida Mall. A cast member there told me that the mini Alice in Wonderland, Mickey Mouse, Minnie Mouse, Winnie the Pooh, and Tiger were in stock as of this writing. That location also had the large Mickey and Minnie and the medium Minnie.

So, if you want to jump into collecting Tsum Tsums, where should you start? As you would expect, Mickey and Minnie are popular choices at Walt Disney World and Disneyland. If you can find them, Stitch, Winnie the Pooh and Dumbo also seem to have widespread appeal.

Even if you're undecided about whether your kids will enjoy this latest Disney collectible craze, take a tip from this mom. It's better to start shopping now and have something for the holidays just in case, rather than finding out at the last minute that there's been a Tsum Tsum addendum to the list for Santa.


November 22, 2012

Disney Store starts Magical Friday sales tonight


Like so many other retailers this holiday season, Disney Store has rolled out sales ahead of Black Friday, which it calls Magical Friday. Each day this week, Disney Store has offered special deals to its online customers.


The online sales blitz leads up to more than 150 Disney Store locations -- including Orlando's Florida Mall store -- opening at midnight on Thanksgiving. The store will have Friday-only deals and other sales throughout the weekend. Starting tonight, customers can save $20 on each of two big-ticket items: a 10-pack of Barbie-size Disney Princess dolls is $79.50 and the Magical Cinderella Castle Playset is $69.50. Through Sunday, Disney Princess costumes that normally sell for $44.50 are on sale for $30, large plush and soft dolls are half off, and many toys will be placed at $10, $15, $20 and $25 price points.


Disney Store officials say they expect toys inspired by the recent film Wreck-It Ralph and the release of the Cinderella Diamond Edition on Blu-Ray to be popular. Oppenheim Toy Portfolio Platinum Award Winners of 2012 include Disney Store's exclusive Cinderella "Happily Ever After" Carriage Set and Cinderella Deluxe Doll Gift Set. is also the only destination where guests can buy Disney Parks merchandise outside of the theme parks.


The newly-designed now boasts the Disney Magical Message video, a feature that allows gift-givers to record and send personalized video messages to loved ones. Gift recipients will receive an email notifying them of a special delivery, then once the gift arrives at their door, a card will provide them a site URL and a personal ID to view their "Disney Magical Message" video.

Have a question? The Fairy Godmother will be on Twitter throughout the weekend. Use hash tag #FairyGodmother to get an answer in real time.

August 7, 2012

Back-to-school shopping with Disney style



It's back-to-school time and, for some of us, that means the search is on for Disney-themed binders, backpacks, lunch boxes and more.

The first stop for Disney fans likely is a Disney Store in their local mall or, where you can find the newest characters and school styles every summer and fall. This year, my daughter chose the "Brave" princess, Merida, to adorn her backpack, lunch box and water bottle. (A tip: If you order the backpack online, you can add personalization, which you cannot do at a store.)

We have purchased many backpacks from the Disney Store over the years, and I especially appreciate the quality of these products. They usually survive until the end of the school year without any rips and tears, which I cannot say for some other brands we have tested. Plus, my kids think it's cool that the lunch box attaches to the front of the backpack. This week at, backpacks are on sale for $12 and lunch boxes are $8.

Disney Store also sells school supply kits that include a folder, notebook, pencil box, pencils, scissors, glue stick, ruler and eraser themed to each character. These are priced at $14.50. Customized binders start at $20.95, and there is even a Minnie Mouse composition notebook for $4.99.


The last two items are more expensive than their counterparts at a big store, such as Target, which also carries some Minnie Mouse school supplies this year. We spotted a binder for $5, a lunch box for $10 and a backpack for $15.

At Toys 'R' Us, there are several backpacks with Disney characters: Disney Princesses, Ariel, Rapunzel, Cinderella, Minnie Mouse, Cars, Tinker Bell and Disney Fairies. They range in price from $13 to $17 and come with a free lunch kit this week.

If you're a Walmart shopper, the store carries a wide selection of Disney-themed backpacks, priced from $10 to $15 and some even include matching lunch boxes for that price. The store also has Mickey and Minnie binders and Disney portfolio folders at various prices.


What's a mom to do when an older child wants a more "grown-up" looking Disney-themed backpack? My suggestion is to look for Disney theme park merchandise, which may be designed for adults. If you're not going to be vacationing at Walt Disney World before school starts, you can call the mail order merchandise department toll-free at 877-560-6477 and ask what is available. Also, some theme-park backpacks are available at One of the current Disney World promotions allows guests to purchase a traditional black backpack with a Mickey Mouse icon and the words "Walt Disney World" when they spend $40. You must be on property to get this deal.

Speaking of deals, if you're looking for the best prices for your family on all things Disney, be sure to sign up for email alerts from the new website, It's described this way: "Disney Family Deals is an online resource for parents and Disney enthusiasts to find exclusive offers on Disney products and experiences, as well as daily local and online deals we believe will interest our Disney family audience."

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This page contains an archive of all entries posted to A Mom and The Magic in the Disney Store category. They are listed from oldest to newest.

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