Column: A Mom and The Magic

Tagged: disney-consumer-products

Disney’s marketing campaign for Marvel super heroes focuses on inclusiveness

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Disney Consumer Products and Interactive Media (DCPI) has announced a new campaign designed to appeal to all types of buyers: “Marvel Heroes Come in All Sizes.” Of course, from a business standpoint, this kind of marketing strategy is important to appeal to a wide range of consumers for the variety of cool Marvel products in … Continue reading "Disney’s marketing campaign for Marvel super heroes focuses on inclusiveness"
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Disney launches new YouTube fashion series ‘Destination: Disney Style’

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On Tuesday, Disney launched a new YouTube series, “Destination: Disney Style,” that takes viewers to different countries “to explore the unique ways its characters and stories are interpreted through fashion,” according to the press release. The five-part series is hosted by YouTube stars LaurDIY, Jaleesa Moses, Meredith Foster and Lucy & Lydia. Each episode gives … Continue reading "Disney launches new YouTube fashion series ‘Destination: Disney Style’"
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Top Disney toys for 2015 holiday season

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With Hanukkah beginning Sunday and Christmas only about two weeks away, toy shopping clearly is on the minds of parents and relatives everywhere. And although kids are encouraged at this time of the year to tell us what their hearts desire, many adults also want to create that element of surprise with the “perfect” toy. … Continue reading "Top Disney toys for 2015 holiday season"
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Disney celebrates quinceañeras with princess-inspired dresses and parties at theme parks

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Last year, girls celebrating their fifteenth birthdays were among the first to be able to choose celebration gowns that represent the personalities of their favorite Disney Princesses. The Disney Royal Ball Quinceañera Dress Collection by Disney Consumer Products and Ashdon Brands made its debut in May 2013. Now, the just-released collection for 2015 includes 13 … Continue reading "Disney celebrates quinceañeras with princess-inspired dresses and parties at theme parks"
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Disney and Hallmark create at-home birthday party kits

Posted on by AllEars
At our house, birthday-party planning for the kids begins almost as soon as the current celebration concludes. And by that, I don’t mean that I am organized enough to commit a year in advance to what my children will like and want to do with their friends, but they can dream about the possibilities. We … Continue reading "Disney and Hallmark create at-home birthday party kits"
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Disney introduces Princess-inspired quinceañera dresses and offers celebrations at theme parks

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Following the popularity of wedding dresses inspired by the Disney Princesses, a new collection of special-occasion gowns that hint at royalty has been developed for girls celebrating their 15th birthdays. The Disney Royal Ball Quinceañera Dress Collection debuted this week from Disney Consumer Products and Ashdon Inc. Similar to a “Sweet 16,” a quinceañera is … Continue reading "Disney introduces Princess-inspired quinceañera dresses and offers celebrations at theme parks"
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Disney’s National Princess Week is more than merchandising

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Just because today is the last day of National Princess Week doesn’t mean your young daughters can’t continue to revel in the royal way of life. First, a little background. National Princess Week began last year as a partnership between The Walt Disney Co. and Target. The goal was to create a week when little … Continue reading "Disney’s National Princess Week is more than merchandising"
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Sneak peek: Disney toys to debut at American International Toy Festival 2013

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Want a sneak peak at what you may be buying for kids’ birthdays and holidays later this year, Disney fans? The American International Toy Fair 2013 begins Sunday in New York City, and plenty of Disney toys will be displayed before making it to store shelves soon. Perhaps the most extensive Disney toy collection at … Continue reading "Sneak peek: Disney toys to debut at American International Toy Festival 2013"
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Creativity, technology bring new Disney toys to life in 2013

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Playtime can be serious business for The Walt Disney Co. The news coming out of Disney World this week about MyMagic+ and the coordinating MagicBand has many Disney fans excited about the application of radio-frequency identification (RFID) technology in the parks that will allow them to customize their vacations. But that isn’t the only high-technology … Continue reading "Creativity, technology bring new Disney toys to life in 2013"
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