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November 9, 2016

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March 29, 2016

New LEGO® Minifigures Series Features First-Ever Disney Character Edition

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LEGO Minifigures Collection Features 18 Iconic Disney Characters

BILLUND, Denmark (March 29, 2016) – The LEGO Group today announced its 18th collection of LEGO® Minifigures starring some of The Walt Disney Company’s most beloved characters inspired by stories from across the entire Disney universe. Eighteen new minifigures bring to life in LEGO form for the first time the playful personalities of some of the most iconic characters from Disney classics such as Peter Pan and Alice in Wonderland to Disney·Pixar favorites like The Incredibles and Toy Story.

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“For more than 16 years, fans have been recreating their most beloved Disney stories through LEGO play,” said Jill Wilfert, vice president of licensing and entertainment for The LEGO Group. “This year, we’re excited to give them a diverse collection of Disney characters from classic storylines, to never-before-seen LEGO likenesses of Disney icons in order to further the creative play possibilities for Disney and LEGO fans alike.”

This collectible series of LEGO Minifigures will be widely available for purchase in all major toy retailers, as well as at shop.LEGO.com and in LEGO Stores nationwide in May 1st with a suggested retail price of $3.99 (USD) each.

Disney Animated Classics Characters

From Disney’s collection of timeless animated characters, the LEGO Group introduces minifigure versions of the beloved Mickey Mouse and Minnie Mouse characters, their temperamental friend Donald Duck, and his leading lady, Daisy Duck. Enthusiasts of 1950s Disney stories will appreciate the inclusion of Alice and the Cheshire Cat from Alice in Wonderland, Peter Pan and Captain Hook from Peter Pan, and the evil witch Maleficent from Sleeping Beauty. Disney fans will also love minifigure versions of Ariel and Ursula from The Little Mermaid and the beloved Genie and Aladdin from the fictional city of Agrabah featured in Aladdin, plus the ultimate alien friend, Stitch, from Lilo & Stitch.

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Disney·Pixar-Inspired Heroes and Villains

Two Disney·Pixar characters never-before-seen in the LEGO world become minifigures – Mr. Incredible and archenemy Syndrome from Disney•Pixar’s The Incredibles.

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Additionally, fans can collect minifigure versions of two icons from the beloved Disney•Pixar’s Toy Story – Buzz Lightyear and the squeak-toy Alien from Pizza Planet.


September 2, 2015

The Force Awakens Around the World: Star Wars Fans Invited to Join Epic Global Event on YouTube

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GLENDALE, Calif.--(BUSINESS WIRE) -- Star Wars: The Force Awakens products are set to be unveiled in the world’s first-ever global live toy unboxing event. Unfolding over 18 hours in 15 cities and 12 countries, the event will see highlights from the range of epic merchandise revealed in a rolling New Year’s Eve style celebration featuring top digital stars from the Maker Studios network.

“The unboxing world continues to expand rapidly as audiences around the world connect with digital creators who share their passions. This shared fandom helps attract billions of monthly views and consistently puts the genre at the top of the YouTube charts.”

“Star Wars toys have always played an important role in how our fans interact with the Saga,” said Lucasfilm President Kathleen Kennedy. “They’ve inspired multiple generations to relive the experience of the movies and to create new adventures all their own. These spectacular Star Wars: The Force Awakens products will continue that tradition.”

Kicking off in Sydney, Australia on the morning of September 3, and continuing through Asia, Europe, Canada, and North & South America, selections from the new toy line will debut to global fanfare leading up to retailers around the globe opening their doors at midnight.

“Over the course of 18 hours, some of Maker Studios’ biggest stars will each be unboxing a new toy from the Star Wars: The Force Awakens product line in a different city around the world and sharing the experience live on YouTube,” said Leslie Ferraro, President, Disney Consumer Products. “We’ve seen tremendous excitement for these new products and can’t wait to see the global reaction from the Star Wars fan community.”

The Star Wars YouTube channel will host the live stream, which kicks off with the first unboxing in Sydney, Australia at 7:45 a.m. local time on Thursday, Sept. 3 (5:45 p.m. EDT on Wednesday, Sept. 2), with the grand finale at Lucasfilm in San Francisco at 8 a.m. PDT (11 a.m. EDT) on Thursday, Sept. 3. Each of the 15 locations will reveal a new product inspired by Star Wars: The Force Awakens.

These “unboxing” videos will feature online personalities sharing the excitement of opening the new Star Wars: The Force Awakens toys. Unboxing videos overall have captivated millions of Internet viewers and continue to grow in popularity. Eighteen of the top 100 most viewed YouTube Channels worldwide are dedicated to toys and toy unboxings. These 18 channels accounted for 8.1 billion views in Q1 2015.1

“We’re excited to be part of this first-of-its-kind initiative,” said Chris M. Williams, Chief Audience Officer, Maker Studios. “The unboxing world continues to expand rapidly as audiences around the world connect with digital creators who share their passions. This shared fandom helps attract billions of monthly views and consistently puts the genre at the top of the YouTube charts.”

The global unboxing event will incorporate traditional toy unboxers such as the popular EvanTubeHD, channels featuring families such as Bratayley, lifehack specialists such as ExpCaseros, gamers such as AlexBy11 and Star Wars fans from around the world, including Chris Pirillo, bringing with them a broad audience and appeal. The full schedule is available at www.StarWars.com.

Several countries will join the live stream from YouTube Spaces (Berlin, Tokyo, London), with Star Wars commentators Anthony Carboni and Andi Gutierrez hosting the event from the YouTube Space, Los Angeles.

Fans can tune in to watch live unboxings at home or on mobile devices, and also enjoy the latest trailers on the upcoming movie, commentary from special guests, fun product videos and demos, and footage from recent Star Wars events.

The global celebration culminates at midnight local time, when many retailers around the world will open their doors to fans to purchase Star Wars: The Force Awakens toys, collectibles, books, apparel and more. Visit starwars.com for more details on participating locations. Additionally, select Disney Store locations around the world will take part. More details are available at www.DisneyStore.com/ForceFriday.

Fans are encouraged to document their experiences around the event on social media using the hashtag #ForceFriday.

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About Disney Consumer Products

This page contains an archive of all entries posted to Disney and Florida Attractions News Blog in the Disney Consumer Products category. They are listed from oldest to newest.

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