Collaboration includes On-Air “Making Disney Memories Week” and “Wheel of Fortune Making Memories Sweepstakes”
CULVER CITY, CALIF. (January 2013) – It’s “Disney Time” at Wheel of Fortune as the fun of America’s Favorite Game Show and the magic of Disney come together in the game show’s 30th season for a fully integrated, multiplatform collaboration including a week of shows and a sweepstakes for at-home viewers.
“Wheel of Fortune Making Disney Memories Week,” airing January 28-February 1, 2013, will feature a custom set including three different scenes depicting Sleeping Beauty Castle, Cinderella Castle and the Disney Dream cruise ship. Additionally, Disney is providing iconic elements from the Disney Parks including a Disney teacup from the Mad Tea Party attraction, Lightning McQueen from the new Cars Land at Disney California Adventure, a pirate ship from Peter Pan’s Flight and a Dumbo car from Dumbo, the Flying Elephant. And show hosts Pat Sajak and Vanna White will be greeted on set by beloved Disney characters.
During the week of shows, Wheel of Fortune contestants can win Magical Vacations to Disney Parks or on Disney Cruise Line. The cars available through the 1â„2 Car Tag game element will alternate between Honda and Chevrolet models, sponsors of Disneyland Resort and Walt Disney World Resort, respectively.
In preparation for the broadcast, Vanna White and the Wheel of Fortune crew went on location to shoot customized segments at Disneyland theme park, Disney California Adventure theme park, Magic Kingdom theme park, Disney’s Animal Kingdom theme park, Epcot and the Disney Dream cruise ship.
The Wheel of Fortune Making Memories Sweepstakes encourages viewers to watch Making Disney Memories Week on Wheel of Fortune and enter each night’s bonus puzzle solution at www.wheeloffortune.com. Ten winners will each enjoy a vacation for four to the winner’s choice of the Walt Disney World Resort in Florida or the Disneyland Resort in California.
The sweepstakes will live on a co-branded mini-site, accessible via www.wheeloffortune.com that will feature links to various Disney websites as well as photo and video galleries from Vanna’s shoots.
Additionally, Wheel of Fortune will be able to offer its nearly 8 million members of their loyalty program, the Wheel Watchers Club, the chance to find their own Happily Ever After with Disney vacation offers.
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